The Vaping Brotherhood

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The Vaping Brotherhood is the #1 resource for Electronic cigarettes and other information about the industry.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

Challenge

Increase traffic for a website that cannot be advertised due to regulations in advertising smoking cessation products.

Solution

We focused on getting enough social engagement and backlinks going to the website. We did an aggressive content marketing campaign coupled with an extensive social media strategy to introduce the website to its target audience. We ensured that our social engagements come only from targeted users by joining vaping-specific communities from all over the globe.

Results

We've increased the website's traffic to a whopping 500% on the first month and helped the company generate advertising deals. By June 2017, the site was getting around 20,000 hits a month with a DA of 25 (previously 6). All in all, our digital marketing campaign produced a significant return on investment (272%)

500% Traffic

20% less CPA

272% ROI

From The Client

"The team at Upranx are definitely life-savers. We were about to give up on our startup because of the challenges we have faced in getting traffic, but they surely made good calls and we are reaping the benefits of them now."

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