For today’s blog entry, we will be tackling some controversial SEO strategies and how you can use them as a tool to market your business. As many of you already know, we have always stood by our principle of using purely white hat tactics to market our clients’ websites.

These tactics that we are about to discuss draw the line between white hat and black hat. The thing is, most people consider these black hat, but they are not given that you know how to do it right.

1. PBNs (Private Blog Networks)

Private blog networks (PBNs) are blogs that are created to function as sites that link to your “money sites”. Even Google has taken down PBNs over the last few years. While they are somewhat controversial, you can actually use them to your advantage. You see, PBNs aren’t really bad given the following conditions:

  • The blogs on the network has good quality content
  • The blogs are not used as link farms, but as microsites

How to do it right:

  • Use your PBNs as informational sites, landing pages, or promotional sites
  • NEVER purchase expired domains for the sole purpose of creating PBNs
  • Create content that is highly engaging and original
  • Avoid using your PBNs to create shady link schemes

2. Guest Posting

Guest posting might be bad if you use it mainly for link purposes. It is good because you get to share your knowledge to a different audience apart from your regular blog’s visitors. The biggest pitfall of guest posting is that people tend to do it as a way to acquire a backlink, which isn’t really good. Guest posting should be done just to reach out to other people, nothing more and nothing less.

How to do it right:

  • Create an article that is highly engaging and would be of great interest to the blog’s audience
  • If possible, add a “nofollow” attribute to links going to your blog

3. Keyword Stuffing

Well, it is bad, but not really. You see, “keyword stuffing”, or the deliberate usage of keywords so that they get recognized by search engines is generally bad. It may be good however, if your article makes sense even on repeated occasions of mentioning the keyword.

How to do it right:

  • Before you publish that post, review and read the article. If the repeated keyword still gives sense to the article, then you are good to go

These are just some of the things that you may think are black hat, but might work to your advantage given that you do it right.

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